“Beautiful things happen when we just respond to the need that’s right in front of us with small, faithful actions.”
— Ben French
When Ben French learned that a young man with autism was about to lose his place in a homeless shelter, he did not have a long-term plan — he simply responded to the need in front of him. That decision grew into Shepherd’s Way, a nonprofit helping individuals with intellectual and developmental disabilities build the skills, confidence, and connections to flourish. In this episode, Ben, a financial advisor with CoreNorth Capital Planning and president and founder of Shepherd’s Way, shares the remarkable journey that earned him the 2026 Invest in Others Catalyst Award.
But the conversation is about more than giving back. Ben explores how shared purpose, complementary perspectives, strong team members, and disciplined processes can expand a business’s capacity to serve. He also explains why the desire to create the perfect plan can prevent meaningful action, and why starting small is often the first step toward greater impact.
Episode 259: From Intention to Impact offers insight into:
2026 Invest in Others Catalyst Award recognizes an advisor who has been an active stimulus for positive change and displayed entrepreneurial vision and leadership to a nonprofit organization for at least 3 years. Recipients announced September 17, 2026.
Ben is a graduate of Wichita State University with a degree in Business Administration, majoring in Finance. He is passionate about taking an individualized approach to walking alongside, and optimizing wealth for the individuals, families, and businesses he shares life with. Through extensive work in the non-profit world, Ben has cultivated an immense appreciation for business owners and service professionals doing impactful work in their communities. Ben is also passionate about working alongside non-profit organizations and community leaders to find ways to cultivate healthier businesses and multiplied impact in the community. As a former college athlete, Ben possesses a very competitive edge and strong commitment to excellence in everything he does. When he’s not working to serve individuals and families, Ben loves to play golf and spend time with his wonderful wife, Brittany.
Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a Broker/Dealer, member FINRA/SIPC. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Cambridge and CoreNorth Capital Planning, LLC, are not affiliated. This material is for general information purposes only and is not intended to provide legal, tax, accounting, investment, financial or other professional advice on any matter.
The opinions expressed are those of the interviewees and do not represent the opinions or views of the interviewer and/or Cambridge.
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