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  • Podcast

Episode 243: Leading with Heart and Purpose

Lindsay Haskins of Cambridge

“Leadership starts with trust and then empowerment. I can’t be an expert at everything, so I rely on my team to make our marketing a reality.” – Lindsay Haskins

In this episode, Lindsay Haskins, Vice President of Marketing and Communications at Cambridge, shares her career journey and how leading with purpose, trust, and heart has shaped her approach to marketing and leadership in financial services. She reflects on her unexpected path from art history and the performing arts into financial services, the importance of understanding the people behind the work, and the experiences that helped her connect Cambridge’s mission to its impact on families and communities.

Episode 243: Leading with Heart and Purpose covers:

  • Translating marketing fundamentals across industries
  • Leading high-performing teams through trust, empowerment, and collaboration
  • Advancing community impact through philanthropy, financial literacy, and engagement initiatives

Tune in for insights on people-centered leadership, adaptable marketing strategies, and how purpose-driven work creates lasting impact within Cambridge and beyond.


About Lindsay Haskins

Vice President, Marketing and Communications

Lindsay Haskins joined Cambridge in 2010 with over 10 years of marketing and public relations experience. In her role as Vice President of Marketing and Communications, she is responsible for the collaborative development of the broad scope of marketing and recruiting collateral representing Cambridge with existing and potential independent financial professionals for clients across the firm. She oversees large-scale marketing projects for Cambridge’s strategic offerings, corporate website development, and leads a team of corporate account executives. Prior to joining Cambridge, she served as the development and public relations coordinator at the Gallagher-Bluedorn Performing Arts Center at the University of Northern Iowa. Haskins earned a Bachelor of Science degree in business from Upper Iowa University, holds the FINRA Series 7 license and Registered Corporate Coach (RCC) designation, graduated from Cambridge’s Leadership Development Program, and is a Certified Digital Marketing Professional through the American Marketing Association. She is also past President of The Cambridge Foundation and past Chair of the firm’s Community Engagement Committee.


The opinions expressed are those of the interviewees and do not represent the opinions or views of the interviewer and/or Cambridge.