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  • Podcast

Episode 251: Service as Strategy

Audrey Hixson of Cambridge

“Service isn’t just about getting things done – it’s about how we make people feel and how we invest in them over time.” – Audrey Hixson

In this episode of Cambridge Stronger, Audrey Hixson, Assistant Vice President of Service Experience at Cambridge, reflects on her nearly 20‑year journey at the firm and the non‑traditional path that shaped her career. From early service roles to operations, regulatory work, and leadership, Audrey shares how experience across roles helped shape her people‑first approach to service. She also discusses her perspective following recognition as an InvestmentNews Rising Star1 and the importance of behind‑the‑scenes, service‑driven leadership.

This episode offers insight into:

  • Service as a mindset and strategic advantage
  • Investing in people to drive long‑term success
  • Leading through change with transparency

1InvestmentNews 2025 Rising Stars (formerly 40 Under 40).  Nominees had to be aged 40 or under (as of October 1, 2025) and be committed to a career in wealth management with a clear passion for the industry. Finalists were chosen based on nominations and winners were selected by an independent judging panel, which included Cambridge's President of Innovation and Experience, Colleen Bell. Award received October 2025.


About Audrey Hixson

Assistant Vice President, Service Experience

Audrey Hixson joined Cambridge in 2006 and has more than 15 years of experience in the financial services industry. In her role, Hixson aligns and leads Cambridge’s Service Experience Teams to build synergy across various subteams, helping to reinforce a holistic service strategy and continued focus on delivering personalized service to financial professionals. She holds the FINRA Series 7 and 24 licenses, serves as chair- on Cambridge’s Associate Engagement Leadership Committee, and is a graduate of the firm’s Aspiring Leaders, Embedded Leaders, and Leadership Development programs. Hixson is also a Registered Corporate Coach (RCC) and certified Lean Six Sigma Yellow Belt.


The opinions expressed are those of the interviewees and do not represent the opinions or views of the interviewer and/or Cambridge.