Executive Vice President and
Chief Marketing Officer
With over 20 years of experience in the financial services industry, Jeff Vivacqua serves as a member of Cambridge’s Board of Directors and Executive Council. Vivacqua has an active role in managing strategic issues for Cambridge that affect independent financial advisors including marketing, sales, and business education and development, while enhancing and expanding the digital strategies and solutions advisors need on a client-facing basis. He currently oversees the Business Consulting, Client Solutions, Corporate Strategy, Events and Education, Investment and Insurance, Practice Management, Public Relations and Creative Marketing, Succession and Acquisition Solutions, and Technology Consulting Teams.
He also serves as a member of the Financial Services Institute (FSI), an organization that advocates on behalf of independent financial advisors and financial services firms. Additionally, Vivacqua serves on the board of directors for the Invest in Others Charitable Foundation, a non-profit with the mission of amplifying the charitable work of financial advisors and their firms to make a difference. Vivacqua earned a Bachelor of Science degree in finance from Southern Illinois University and has certificates in Personal Financial Planning and Facilitative Leadership Training programs. He holds the FINRA Series 4, 7, 24, 63, and 66 licenses.