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  • Podcast

Episode 242: Purpose, Resilience, and Ethical Planning

Heath Prior of Prior Wealth Planning

“I’m blessed. I can’t change the past, but it shaped who I am.” – Heath Prior

In this episode of Cambridge Stronger, Heath Prior, president of Prior Wealth Planning, shares his journey in financial planning and how personal experiences, ethical decision-making, and client-focused strategies shaped his approach. He reflects on growing up in a family facing illness and financial hardship, the lessons learned from working with top advisors and private bankers, and how these experiences continue to guide his work today.

Episode 242: Purpose, Resilience, and Ethical Planning covers:

  • Building an ethical, fiduciary-focused approach to financial planning
  • Supporting business owners with talent retention and succession planning
  • Leveraging mentorship, collaboration, and strategic long-term solutions

Tune in for insights on career growth, resilient financial planning, and creating lasting impact for clients and families.


About Heath Prior

Heath Prior is a financial advisor with over 15 years of experience in the financial services industry. He began his career as a recruiter of financial planners, traveling across the United States to interview and recruit top advisors. After realizing he enjoyed the work his candidates were doing more than his own, he decided to get licensed and join the profession.

As an independent advisor, Heath offers his business and individual clients a deep knowledge base and access to high-quality solutions across the industry. His focus for business clients includes retirement planning, executive compensation, and succession planning. For individuals, he provides guidance on investments, insurance, estate planning, and comprehensive financial planning.

Heath is passionate about serving the Charlotte business community. He is the past chair of the Charlotte Regional Business Alliance North Chapter and previously served on the Charlotte Chamber Board of Directors as part of the 2015 class.

When he is not at work crunching numbers, analyzing charts, or meeting with clients, Heath enjoys spending time with his wife and two children.

https://www.priorwealthplanning.com/

Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a Broker/Dealer, member FINRA/SIPC. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Cambridge and Prior Wealth Planning are not affiliated.


The opinions expressed are those of the interviewees and do not represent the opinions or views of the interviewer and/or Cambridge.