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  • Podcast

Episode 239: Shaping Strategy and Supporting Advisors

Dan Sullivan of Cambridge

“You have to have the willingness to not say, ‘You should have done it this way.’ It has to be more of a mentoring process – giving input as opposed to telling.” — Dan Sullivan

In this episode of Cambridge Stronger, Dan Sullivan, Executive VP of Corporate Strategy and longtime Executive Council member, reflects on his more than 50 years in financial services, including nearly 20 at Cambridge. He shares how his experiences in client service, practice management, marketing, and succession planning shaped his approach to strategy and advisor support.

Dan discusses succession and acquisition planning, the initiatives he’s most proud of – like the Jim Guy Memorial Scholarship – and the culture that sets Cambridge apart.

Episode 239: Shaping Strategy and Supporting Advisors covers:

  • Trends in succession and acquisition planning
  • How culture and values drive Cambridge’s success
  • Advice for new advisors entering the industry

Tune in for insights on adaptability, strategy, and building lasting impact in financial services.


About Dan Sullivan

Executive Vice President, Corporate Strategy
Member, Executive Council

Dan Sullivan joined Cambridge in 2006 and has over 50 years of experience in the financial services industry, with an emphasis in marketing, practice management, succession and acquisition-related solutions, as well as experience serving clients as a financial professional. He is particularly focused on leading strategic initiatives that support Cambridge’s independent financial professionals and has been instrumental in providing guidance and oversight for many of Cambridge’s strategic offerings. Sullivan also played a large role in the development of the annual Jim Guy Memorial Scholarship program.


The opinions expressed are those of the interviewees and do not represent the opinions or views of the interviewer and/or Cambridge.