Cambridge Earns 9 out of 10 Advisor Satisfaction Rating


The firm has also recently been named Broker-Dealer of the Year¹ and Top Workplace²

October 8, 2018

FAIRFIELD, IA – October 8, 2018 – Cambridge announced that independent financial professionals have given Cambridge an advisor satisfaction rating of 9 out of 10. Cambridge’s annual advisor satisfaction survey is integral to the firm’s commitment to delivering an experience of service excellence to advisors and their investing clients. Over 3,200 financial advisors choose Cambridge for financial solutions and services, and they serve hundreds of thousands of investing clients across the country through their independent businesses.

“We concentrate on serving and supporting financial professionals with an independent mindset and our annual advisor satisfaction rating is an important metric we carefully consider every year in our strategic planning process as we strive to make a difference,” said Amy Webber, Cambridge’s President and CEO. In place for many years, Cambridge’s stated purpose is to make a difference in the lives of advisors, their clients, and associates.

Webber noted, “Our high standards must always move even higher, but earning a 9 of 10 satisfaction rating in 2018, together with being voted Broker-Dealer of the Year¹ and a Top Workplace² represents what we see as an important satisfaction trifecta as measured by advisors and associates. We are in the business of serving those who serve others, and we are grateful for their confidence, trust, appreciation, and perhaps most importantly, our shared sense of purpose and values.”

Webber continued, “Cambridge has achieved this recognition by listening to our advisors’ thoughtfully, focusing on the advisor experience, and defining what matters most to them, including the experience of their investing clients.” Following are highlights of this strategic approach and the intent to continually optimize the Cambridge experience for advisors and their clients.

Digital Operational Transformation

Cambridge is first and foremost always focused on delivering digital solutions to support independent advisors in their efforts to be more efficient and effective in all that they do in serving their clients. Currently, fine-tuning the traditional paperwork process in a more digitized approach with increased efficiencies for everyone involved in the paperwork process – from client to their advisor and Cambridge – is a priority. Short-term objectives include aggressive goals to significantly reduce turnaround times from those of the general industry norms, and at the same time increase quality of the client experience. Cambridge’s total digital experience includes plans regarding upcoming releases of additional direct-to-investor capabilities that will be optional for advisors such as a digital account open experience, advisor and client texting features, and a dedicated investor portal. 

Cambridge is a Privately Controlled Financial Solutions Firm

Cambridge is a privately-controlled financial solutions firm focused on serving independent financial services professionals and their investing clients. Cambridge’s national reach includes: Cambridge Investment Research Advisors, Inc. – a corporate Registered Investment Advisor (RIA) federally registered with the Securities and Exchange Commission (SEC); and Cambridge Investment Research, Inc. – an independent broker-dealer, member FINRA/SIPC. In addition, Cambridge offers many other outsourcing opportunities for advisors with one of its entities or options for financial professionals that have their own RIA. Cambridge is among the largest privately-controlled financial solutions firms in the country supporting over 3,200 advisors nationwide who serve more than 900,000 of their clients. Cambridge’s commitment to private ownership allows for more independence and flexibility of choice. 

Serving Main Street Communities and Clients: Culture Counts and Values Matter Most

Cambridge is proud that advisors who share its core values of integrity, commitment, flexibility, and kindness choose Cambridge as their financial solutions firm. Cambridge is located in Fairfield, Iowa, where it is the largest employer with about 800 associates in this Midwestern community of about 10,000 residents. Just over 50 percent of Cambridge’s associates live in the immediate area and Cambridge draws most of the other half of its associates from six surrounding counties in southern Iowa. Similarly, the more than 3,200 advisors affiliated with Cambridge live and work in communities all across the country in all 50 states, servicing investing clients who reflect the unique demographics of their communities.

Cambridge and its associates live and work in a small community and the Midwestern roots and main street connection are integral to the personalized connection Cambridge has with main street advisors; and the personal relationship these advisors have with their investing clients – many of whom also live and work in the same communities.

A Leader in Fee-based Business and the Cambridge Advisor Advantage®

As a longtime leader in fee-based business, for over 37 years Cambridge has been committed to providing solutions and services designed to enable these independent financial professionals, as owners of their own businesses, to best serve the needs of their investing clients. These financial solutions are for those that focus on fee business with or without FINRA licensing. Designed to be customizable to support independent financial professionals’ business model, options include managing assets or outsourcing to third party managers and choosing to utilize a clearing firm or outside custodian. Cambridge’s Advisor Advantage® is an inclusive approach to delivering service and support offering a choice for dual registration or no FINRA registration.

Cambridge appreciates the partnership of its associates, advisors, and their clients to truly make a difference in financial industry. 

For more information contact:

Cindy Schaus (
First Vice President, Public Relations and Creative Marketing,  641-780-3954

Nick Mitchell (

Morgan Von Ahsen (
Senior Director, Public Relations and Creative Marketing, 641-470-1166

¹ Cambridge is pleased to report Investment Advisor magazine announced the firm as a 2018 Broker-Dealer of the Year in Division IV1, the division representing independent broker-dealers with more than 1,000 producing advisors. This recognition is based on advisor satisfaction as the honor is based on the results of an annual poll of advisors conducted by the magazine earlier this year. Cambridge has earned this honor for the 11th time, previously being recognized in 2017, 2016, 2015, 2014, 2013, 2012, 2010, 2008, and 2007 as Broker-Dealer of the Year in Division IV and in 2003 for Division III. Cambridge is the only firm honored with being recognized 11 times as a Broker-Dealer of the Year, and this honor is based on receiving advisor feedback in 15 categories from the Broker-Dealer of the Year awards criteria. Independent financial advisors cast ballots, and the broker-dealers that gained the highest composite scores were awarded the honors in four different divisions based on their number of producing advisors. The Broker-Dealer of the Year is profiled in Investment Advisor’s September 2018 print issue and in the digital edition posted online via

Investment Advisor magazine, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2010, 2008, 2007, Division IV; 2003, Division III. A broker-dealer becomes eligible for this honor only after a minimum of 10% of its producing rep-advisors cast valid ballots. The ballots rate the broker-dealer in 15 different categories defined by Investment Advisor as relevant challenges and concerns. Broker-dealers receiving the highest marks in each of four divisions are declared Broker-Dealer of the Year. Results are based on experiences and perceptions of participants surveyed in June of each of the years listed. Experience may vary. This recognition is not representative of investment performance or returns of rep/advisors. Visit’

² Cambridge is pleased to announce it has been recognized as a top workplace in Iowa for the eighth consecutive year. Sponsored by The Des Moines Register, the 2018 Top Workplaces in Iowa award listed Cambridge as the seventh best workplace for large companies that employ over 500 associates. Cambridge would like to thank their more than 800 associates for this honor as it represents a unified vote of satisfaction and confidence. This achievement is made possible by the hard work and dedication of all Cambridge associates and the key role they play in serving those who serve others. As one of the largest and fastest growing companies in southeast Iowa, Cambridge draws a majority of its associates from a six-county region and is home to associates from an additional 14 counties across the state as well as nationally. The Top Workplaces in Iowa recognition is determined by associate feedback through an anonymous survey conducted by Energage, formerly Workplace Dynamics LLP, a leading research firm on organizational health and associate engagement. The Top Workplaces in Iowa associate survey focused on three critical aspects of the workplace, including: engagement – an assessment of how associates feel about working at the company overall, organizational health – an assessment of the fundamentals of the company, and satisfaction – an assessment of the day-to-day job.

Securities offered through Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC, and investment advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Both are wholly-owned subsidiaries of Cambridge Investment Group, Inc.