FAIRFIELD, IA – April 30, 2019 – Cambridge announced a milestone achievement in surpassing $100 billion in assets under advisement. “The success of our advisors, is our success,” said Amy Webber, Cambridge’s President and CEO. “We are proud to partner with advisors who share our values of integrity, commitment, flexibility, and kindness – while reflecting diverse independent business models.”
Average Growth Rate of 10 Percent for Advisors
In addition to surpassing the $100 billion AUA milestone, the average growth rate for advisors was 10 percent, while Cambridge’s revenues increased 12 percent in 2018 compared to the prior year. The firm utilizes a segmentation and specialization strategy designed to add value to all financial professionals, including those that are focused on growth and those that are in a different phase of their journey.
Serving a broad variety of advisor business models, the segmentation includes:
The firm continues to identify specializations within these segments that could benefit from a unique approach. For example, advisory has been a long standing broad specialization for Cambridge, beginning with its innovative approach as an early adopter of fees and its perfection of the hybrid model.
High Speed Advisor Revenue Growth
Growth oriented advisors are another specialization and the firm recently established a new department focused on ‘High Speed Advisor Revenue Growth’ led by Kyle Selberg, Executive Vice President and Chief Business Development Officer, and Barry Schmidt, Senior Vice President, Business Development. They are focused on independent financial professionals identifying revenue growth as their number one priority, or challenge. Bringing together a unique collaboration of internal and external sources, including key support from custodial and product partners, this initiative will give advisors access to a variety of specialized resources, peer-to-peer idea sharing, and coaching designed to provide:
The High Speed Advisor Revenue Growth Team is in place and actively working one-on-one with independent financial professionals to customize specific initiatives to their business growth goals. This initiative includes a Growth Forum on Cambridge Nation – a Cambridge financial professional’s only online social forum where advisors engage directly with each other to share ideas, questions, and experiences on a peer-to-peer basis.
In addition to advisory and growth, other specializations include succession and acquisition, serving high net worth investors, retirement, college funding, small business, engaging next gen clients, and so on. Cambridge looks to maximize the value propositions for these specializations as momentum builds amongst the financial professionals in an area of specialization.
Cambridge’s Digital Strategies: Simple, Efficient, and Productive – from the Advisor’s View
Centralized technology with smooth, seamless integrations to multiple business applications are the heart of Cambridge’s digital strategies designed to serve financial professionals. These digital solutions give independent financial professionals a single pane view where they can achieve their business goals, gain competitive advantage, and provide their clients with all aspects of life’s planning needs. Continuously assessing advisor feedback, Cambridge is continually striving to consistently make it easier for the financial professional to conduct business through the Cambridge digital experience that is simple, efficient, and productive – from the advisor’s view.
Financial Professionals Can Work Anywhere, Anytime, on Any Device
As a firm, Cambridge believes the financial professional serving the current and future needs of their clients must be able to use digital solutions and tools in order to work anywhere, anytime, on any device – computer, tablet, or mobile phone. Cambridge continues to further optimize integrations with third-party applications and partners while adapting to unique advisor business models and relevant industry trends.
Cambridge’s CLIC Advisor and CLIC Client
Cambridge’s newest digital financial solution is CLIC® Advisor, an extension of its digital workstation for independent financial professionals, and CLIC® Client, an investor center for clients of financial professionals. CLIC Advisor and CLIC Client utilize an innovative partnership with eMoney Advisor to deliver a unique, streamlined advisor experience with leading FinTech providers while supporting advisor choice.
Cambridge’s purpose is to make a difference in the lives of its advisors, their clients, and its associates. Celebrating its 38th year in the industry, Cambridge continues to be focused on listening to, engaging with, and being as responsive as possible to independent financial professionals striving to best serve their clients.
Cambridge Investment Group, Inc. is a privately-controlled financial solutions firm focused on serving independent financial advisors and their investing clients. Cambridge offers a broad range of choices regarding advisor-focused financial solutions: advice solutions, technology solutions, platform choice and business structure solutions, consulting solutions, and outsourcing solutions. Cambridge’s national reach includes: Cambridge Investment Research Advisors, Inc. – a large corporate RIA; and Cambridge Investment Research, Inc. – an independent broker-dealer, member FINRA/SIPC, that is among the largest privately-controlled independent broker-dealers in the country.
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About eMoney Advisor, LLC: eMoney Advisor, LLC (“eMoney”) is a leading provider of scalable wealth management solutions for financial professionals, firms and enterprises of all sizes. Rooted in collaborative financial planning, eMoney’s solutions enable financial professionals to build stronger client relationships, streamline business operations and drive revenue and growth. With more than 700 passionate, innovative and dedicated employees in three locations—including its headquarters in Radnor, Pa.—eMoney is transforming the wealth management experience for more than 50,000 financial professionals and 3 million end-clients nationwide. For more information, please visit: www.emoneyadvisor.com.
About Invent With Us: Invent With Us is a consulting firm with the latest tools purpose-built to solve the most complex systems architecture problems for independent broker-dealers, large RIAs, and vendors creating WealthTech software. Contact @Invent.us
About Fidelity Clearing and Custody Solutions: Fidelity Clearing & Custody Solutions is a division of Fidelity Investments that provides clearing and custody to registered investment advisors (RIAs), broker-dealer firms, family offices, retirement record keepers and banks. Fidelity Clearing & Custody Solutions’ goal is to help clients ensure that they are always future-ready by offering knowledgeable consulting, exceptional people and transformative technology.
Fidelity Clearing & Custody Solutions® and National Financial Services LLC (together Fidelity®) are independent companies, unaffiliated with Cambridge. Fidelity is a service provider to Cambridge. There is no form of legal partnership, agency affiliation, or similar relationship between Cambridge and Fidelity, nor is such a relationship created or implied by the information herein. eMoney Advisor LLC is a Fidelity Investments company and an affiliate of Fidelity Brokerage Services LLC and National Financial Services LLC.
1CAAP® is a registered mark of Cambridge Investment Research, Inc. for its program for investment managers.
Securities offered through Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC, and investment advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Both are wholly-owned subsidiaries of Cambridge Investment Group, Inc.